Research shows that 75% of shoppers are likely to buy a product during Prime Day that they discovered leading up to the event.*

Learn how to prepare your brand and products for Prime Day 2023 with on-demand videos from our Amazon Ads summit: Prep for key shopping days (recordings are in English):

• Optimise your store ahead of Prime Day: Discover strategies to improve your store and build your brand for peak periods. Watch now
• Learn top tactics to build and measure customer loyalty: Help build customer loyalty with Amazon Ads self-service ad solutions. Watch now
• Discover the power of portfolios: Learn how to manage your budget and streamline Sponsored Ads campaign management strategy with portfolios. Watch now

For more advertising resources and best practices, read our Prime Day 2023 guide for small business owners.

*Kantar Quickfire Survey 2022: US survey respondents who shopped during Prime Day week in 2020 or 2021 and plan to do so in 2022