Brands will be eligible to receive 20,000 free Transparency codes for one year for every new product enrolled in the program before December 31, 2023.

Transparency prevents customers from receiving non-authentic or wrong versions of products, such as different compatibility, colour, materials, language or regulatory compliance.

Each Transparency code is a unique, alphanumeric, non-sequential barcode that is applied to your product’s packaging and ensures that every unit shipped is authentic.

To find out more about this promotion, Contact the Transparency team or go to Get free Transparency codes for one year.

*This promotion applies to codes for eligible products generated within 365 days of receiving protection. To become eligible for the promotion, you must apply Transparency codes to the same surface as the Global Trade Item Number (such as UPC or European Article Number (EAN)) barcode. This promotion does not include printing or other associated costs. Other conditions may apply.